Spamming is the act of sending unsolicited, irrelevant, or bulk messages, typically through emails, to individuals who have not opted in. It disrupts recipients, clogs communication channels, and often undermines trust in digital marketing efforts. Many countries have regulations to prevent spamming because of its association with scams and privacy violations.
Scenario 1: A company sends promotional emails to people who never signed up for mailing lists, flooding their inboxes.
Scenario 2: An individual repeatedly broadcasts the same message in online forums where it is off-topic and unwelcome.
Related terms: opt-in, unsubscribe, sender reputation, cold email, and privacy policy.