Predictable Revenue

meet the team
our solutions

Definition

Predictable Revenue is a sales methodology focused on creating systematic, reliable streams of new business. Developed to address uncertainty in sales outcomes, it builds on repeatable outbound lead generation. By standardising processes, companies can accurately forecast future income, making growth plans more effective and measurable.

Why Use

  • Enables reliable sales forecasting for business planning.
  • Reduces income volatility by standardising lead generation.
  • Supports scalable, long-term revenue growth initiatives.
  • Improves use of sales staff time and resources.

Core Concepts

  • Specialised outbound prospecting teams.
  • Consistent pipeline generation methods.
  • Well-defined qualification criteria for leads.
  • Separation of lead generation from closing roles.
  • Structured follow-up and metrics tracking.

Examples

Scenario 1: A software firm sets up a team exclusively for outbound emails, operating on strict scripts and tracking conversion rates for weekly reviews.

Scenario 2: A B2B company divides staff into Lead Generators and Closers, ensuring each group focuses on clear, measurable goals to build a predictable sales pipeline.

Common Pitfalls

  • Failing to adapt processes as the market evolves.
  • Overlooking quality when scaling lead volume.
  • Neglecting team training and skill development.

See Also

Related terms include sales pipeline, outbound sales, sales forecasting, and sales qualified lead.