The General Data Protection Regulation (GDPR) is the European Union’s data privacy law, setting rules for how organisations collect, process, and store personal data. It applies to any company dealing with data from EU citizens, regardless of location. GDPR aims to protect individuals’ privacy and grant them more control over their personal information in a digital world.
Scenario 1: An e-commerce retailer asks for explicit consent before collecting email addresses for marketing.
Scenario 2: A software provider promptly notifies customers after discovering a data breach affecting their accounts.
Related terms: Data Protection, Consent, Data Breach, and ePrivacy.