Smartlead vs Lemlist - which is better for automating email outreach
Smartlead and Lemlist are both powerful cold email platforms, but they cater to different needs: Smartlead emphasises scale, automation, and team management, while Lemlist delivers standout multi channel personalisation and deliverability finesse.
Smartlead at a glance
- Lower base cost, starts around £33 per month compared to Lemlist’s £50 per month.
- Unlimited seats and automated email rotation, scale campaigns across mailboxes with better deliverability.
- Built in warm up, A/B testing, unified inbox, whitelabeling, analytics, multi channel support.
- Integration with enrichment tools, ideal for deeper insights.
Lemlist at a glance
- Strong personalisation across emails, videos, images, and landing pages, excellent for creative outreach.
- Unlimited sending capabilities and advanced deliverability measures.
- Longer email warm up cycle via Lemwarm, potentially gentler on deliverability.
- Easier multi channel personalisation and creative flair for standout messaging.
Why Smartlead is better
- Cheaper starting price.
- Unlimited seats, better for teams and agencies.
- Built in warm up, rotation, unified inbox, no need for separate tools.
- Strong for scaling via automation, APIs, rich analytics.
Why Lemlist is better
- Superior creative personalisation with images, videos, and landing pages.
- Dedicated warm up tool that may reduce blocking risk.
- Great deliverability features tailored for creative outreach.
What our experts think
For teams focused on high volume, API rich, multi channel operations, Smartlead offers unmatched scalability and flexibility. For marketing led outreach that prioritises personalisation and creative storytelling, Lemlist shines. Choose based on whether you value scale and automation or creative engagement.