THE BEST AI SALES SORFTWARE IN 2025

Clay

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Clay Review and Product Details

What is Clay?

What is Clay.com?

Clay.com is a powerful platform designed to empower go-to-market teams by enhancing their data enrichment and automating personalized outreach efforts. They provide a marketplace featuring over 100 data enrichment tools, enabling businesses to effectively gather and manage customer information. With advanced AI-driven research capabilities, Clay helps organizations streamline their outreach processes, ensuring they connect meaningfully with prospects and clients.

Services Offered

  • CRM Enrichment & Hygiene: Integrate and auto-update your CRM, establishing it as a reliable source of truth.
  • TAM Sourcing: Utilize 10+ sources and AI technology to build targeted lead lists.
  • Account & Lead Scoring: Generate bespoke lead scores to effectively prioritize account follow-ups.
  • Intent Data: Monitor job changes, new hires, promotions, and more to stay ahead of your outreach efforts.
  • Integrations: Seamless connections with various platforms for increased efficiency.

Clay.com and the Ecosystem of Automated AI Outreach

In the rapidly evolving landscape of automated outreach, Clay.com fits as a crucial player by providing tools that enhance the capabilities of growth teams. By automating data gathering and outreach processes, organizations using Clay can leverage AI to craft personalized messages at scale, increasing their chances of engagement.

This integration of AI technology within outreach strategies not only saves time but also significantly improves lead targeting and nurturing efforts. Clay's focus on data enrichment and streamlined integrations supports businesses in achieving more meaningful connections with their prospects, ultimately driving growth and success.

Clay Pricing

Plans Offered

Free Plan

Starter Plan

Explorer Plan

Pro Plan

Enterprise Plan

Prices for Each Plan

Free: $0/month

Starter: $149/month

Explorer: $349/month

Pro: $800/month

Enterprise: Custom pricing

Credits Offered for Each Plan

Free: 100 credits/month or 1.2K credits/year

Starter: 2000 credits/month or 24K credits/year

Explorer: 10K credits/month or 120K credits/year

Pro: 50K credits/month or 600K credits/year

Enterprise: Custom credits

Billing Options

Monthly billing with credits rolling over up to 2x

Annual billing with a 10% discount and all credits granted upfront

Special Features

Unlimited users

API integrations

Exporting capabilities

Rollover credits

Savings

Higher plans result in lower costs per credit.

Additional Benefits

Access to 100+ data providers without subscriptions, pay for what you use with Clay credits, flexibility in using external data providers.

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FAQs

Some of the most common FAQ's we get about Clay

What features does Clay offer for AI email and LinkedIn outreach automation
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Clay offers features for personalized email campaigns, automated follow-ups, LinkedIn connection requests, contact management, analytics for performance tracking, and integration with CRM tools for streamlined outreach processes.

How can Clay improve my sales outreach efficiency?
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Clay enhances sales outreach efficiency by automating manual tasks, providing reliable data enrichment, and enabling dynamic multi-touch outreach, allowing sales teams to focus on prioritized selling.

How does Clay ensure the security and privacy of my customer data during outreach campaigns?
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Clay ensures customer data security through GDPR compliance, offering data processing agreements, using technical measures, and protecting personal information while allowing deletion or anonymization when not needed.

What types of integrations does Clay support to enhance my outreach efforts?
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Clay supports CRM enrichment, automated inbound and outbound processes, and integrations with various platforms like Outreach, HubSpot, and RocketReach to enhance outreach efforts.

How can I track the performance of my outreach campaigns using Clay?
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You can track the performance of your outreach campaigns using Clay by analyzing data on engagement and results after integrating with CRM and email tools.

Sales Opportunities on Autopilot

Book a free 15-minute discovery call with one of our team.